HOW TO UPGRADE YOUR SALES
To start this article, we will point out how packaging can influence the number of sales achieved.Therefore,a quality packaging, together with an attractive design can rise your income and forge clients that are loyal to your product. As this trend is clear to salesmen, more functions have been successively added to packing. Nonetheles we can focus on the packing seen as a tool. It enables the products to be stored, it keeps them protected and it allows their transport to the customer. Besides, packaging has a communicative goal. It catches the eye, gives information, and persuades the customer. Here follows a closer look at this aspect of packaging. The project of defining a packing is complex and requires the intervention of many aptitudes and skills. Sales should not be the final achievement. A successful sale implies a service as a whole, a good quality of the product and packaging.
THE BEHAVIOUR OF BUYERS
The packaging is the first perception that the customer has of the product. It transmits many feelings that can diminish or rise the demand of the product. Recent studies show that 7 out of 10 buyers admit that packaging had an influence in the decision to acquire the product. As a result, a distinctive packing attracts more attention than its competitors. The packaging helps to create a brand, to the extent that a singular packing may be an element of the brand.
THE COMMITMENT OF ROSA ENVASES
At Rosa Envases S.A we are aware of this behavior, and we strive to offer customized packings, adapted to the requirements and styles of any kind of brand. Our range of packings include neutral and simple jars and bottles that match with labels that embrace this philosophy. Added to that, we manufacture bottles and jars with a more sophisticated finish off. When you see our variety of jars, I think about colored acrylic jars, a frozen look and with metallic lids. Our PET bottles,with their transparent appearance are perfect to contain vibrant, colored liquids and creams, making them more attractive. This all contributes to upgrade the product and make it distinct from the rest. It adds value and the client will cherish the product.
In Rosa Envases we are committed to continue with the process of innovation, excited with the suggestions of modernization in this sector. The habits and values of our customers are changing, which encourages our desire to innovate and adapt according to these changes.
Hence,these new habits, including sales online, results in the buyer wanting a positive experience the moment he buys a product. Hence,the customer prefers a convenient packaging that respects the environment. Today´s customers tend to share “unpacking videos”. The pictures that show the packing enhances the brand and may attract new buyers. Buyers expect the packing to adapt to the different seasons of the year. An example is limited Christmas editions. Consequently, this strategy may allow you to obtain bigger than expected benefits.
In reference to the quality of the packaging, it´s important to make sure it gives a good opening experience and functionality. Therefore, a packing that srtrives to meet the best quality standards sould choose a material that is pleasant to touch and at the same resistant to protect the product it contains.
Rosa Envases S.A has obtained the ISO certificate and count on professionals specialized in a thorough quality control of the products we manufacture.
Here is a list of aspects to consider when you start designing packing.
- Figure out which sector is the target of your product. This way, the design will be precise and effective.
- Let it be coherent with your brand. The product can be recognized at one glimpse.
- The material that is chosen should protect and preserve the goods. The easier to transport, the better. It does not have to be a nuisance for the consumer to open the packing.
- A well thought out design allows you to separate your merchandise into several collections or ranges.
- The packing is more appreciated for its functionality and for being reusable.
- The story behind. The packaging can serve as a tool to tell the origin of the product. It may draw the attention of the buyer and prefer that specific product above its competitors.
DESIGNING ASPECTS TO CONSIDER
At this point, it seems interesting to dedicate some time to focus on the aspects of a design that can´t be missed, such as shape and color. Hence, round shapes with curves are supposed to appeal the female sector, while angular and straight shapes have the male public as a target.
Talking about colors, the best option is to choose the ones that coincide with the style and values of the brand. If they end up evoking positive feelings in us, the better.
Each color transmits a different feeling.
RED stands for passion, appetite.
Blue evokes calmness, professionality.
Black transmits strength, sophistication
Pink stands for feminine, sincerity.
Green has to do with nature and sustainability
Yellow transmits happiness, boldness, and competition
At Rosa Envases we manufacture standard products. Nonetheless, we create individual projects to meet the personal needs of consumers. Besides, each client is a different world, and we are responsive to what retailers and consumers demand.
Therefore, Rosa Envases is prepared to assess you with when it comes to obtaining the best packing to make your product profitable. Your goods will be selected between its competitors in the sector.
In this post we have explained that it is worthwhile to pay attention to the external appearance of your product. A good start is to choose top quality material and a good design for your packing. It is bound to give you many satisfactions and increase your benefits.
In the following posts, we will continue to unveil what lies behind the packing sector. We will have a closer look at the material, manufacturing process and the ways to preserve the environment. These are examples of the packing area is in a process of innovation.
In coming weeks there will be more information about the packing sector. It´s importance isn´t appreciated enough and there is a lot to learn and investigate in this specific area.